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How Brightflow AI Used Rutter To Access Accounting Data To Give SMBs A Full Financial Picture

Impact summary

All Your Business Data In One Place

Expertise in Accounting Workflows & Platforms

Strong Partnerships for Fast Moving Startups

Brightflow AI

The problem

Getting A Complete Financial Picture of Small Businesses

As a financial technology data platform for small businesses, Brightflow AI has to build several data pipelines in order to ingest and process various types of data from these businesses.

While Brightflow AI started out by building all the data pipelines themselves, they wanted to add additional types of data starting with accounting data in order to provide deeper financial analysis for their customers.

“We preferred to work with Rutter because of how they normalize the data model across platforms. We wanted to make sure to dramatically reduce our integration cost and not have to deal with the heterogeneous requirements of different accounting APIs.”
Xiaomei Zhang,
Head of Engineering
The solution

A Customizable & Flexible API for more complex accounting platforms like NetSuite

Today, Brightflow AI uses Rutter to access accounting data as part of their platform that provides businesses a full picture of their financial health including information on operational efficiencies, cash flow, transactional data, and more.

The first connection the Brightflow AI team used Rutter for was NetSuite, which they found to be a very difficult platform to integrate with so it was great to get Rutter’s expertise given several Brightflow AI customers have their financial data in NetSuite.

‍

“We preferred to work with Rutter because of how they normalize the data model across platforms. We wanted to make sure to dramatically reduce our integration cost and not have to deal with the heterogeneous requirements of different accounting APIs.”
Xiaomei Zhang,
Head of Engineering
The impact
All Your Business Data In One Place
Using Rutter’s Universal Accounting API, Brightflow AI is able to layer on accounting data to the forecast and financial analysis that they provide SMBs without having to build the data pipelines themselves. Brightflow AI Head of Engineering Xiaomei Zhang shared, “​​Brightflow AI leveraged Rutter’s API platform to achieve a quick integration for NetSuite and Xero. This partnership allows us to cut initial development cost and maintenance costs for Netsuite and Xero integration by at least 50%.”
Expertise in Accounting Workflows & Platforms
Brightflow AI decided to use Rutter because of the expertise Rutter has across different accounting platforms and how Rutter’s Universal Accounting API normalizes the data model for accounting responses across platforms.
Strong Partnerships for Fast Moving Startups
One of the big things Brightflow AI Head of Engineering Xiaomei Zhang pointed out that was nice about working with another Y Combinator-backed startup was the effort both sides have put into the partnership. She shared, “When entering a partnership like this, there is an effort on both sides to foster the relationship since you’re investing your time and resources on both sides. We’re excited to continue to grow our partnership with Rutter and explore additional ways we can leverage Rutter’s API.”
The future

Laying the Foundation for Future Products

Brightflow AI has exciting plans for the future of its product suite and how they plan to continue to help small businesses including:
‍
• Investing in a business credit scoring tool, helps small businesses understand and monitor their business credit profile.
• Investing in an advisory program for financial health, helps Brightflow AI customers position their businesses to access capital.
• Continuing to work with Rutter to further expand access to our financial tools and help small businesses make more data-driven decisions.

‍

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How Brightflow AI Used Rutter To Access Accounting Data To Give SMBs A Full Financial Picture
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How Brightflow AI Used Rutter To Access Accounting Data To Give SMBs A Full Financial Picture

Discover how Brightflow AI employs Rutter's Universal Accounting API to enrich SMBs' financial insights by effortlessly integrating with complex accounting platforms like NetSuite.

50%
Cut in initial development and maintenance costs for NetSuite and Xero integration
2
Accounting platforms swiftly integrated, enhancing financial analysis and forecast accuracy for SMBs
Industry
Financial Services
Company Size
11-50
Location
California
Key Integration
NetSuite, Xero

Trusted by leading B2B fintech companies

In this article
h2
The problem
h2
The solution
h2
The impact
h2
The future
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“We preferred to work with Rutter because of how they normalize the data model across platforms. We wanted to make sure to dramatically reduce our integration cost and not have to deal with the heterogeneous requirements of different accounting APIs.”
Xiaomei Zhang,
Head of Engineering

Brightflow AI

The problem

Getting A Complete Financial Picture of Small Businesses

As a financial technology data platform for small businesses, Brightflow AI has to build several data pipelines in order to ingest and process various types of data from these businesses.

While Brightflow AI started out by building all the data pipelines themselves, they wanted to add additional types of data starting with accounting data in order to provide deeper financial analysis for their customers.

The solution

A Customizable & Flexible API for more complex accounting platforms like NetSuite

Today, Brightflow AI uses Rutter to access accounting data as part of their platform that provides businesses a full picture of their financial health including information on operational efficiencies, cash flow, transactional data, and more.

The first connection the Brightflow AI team used Rutter for was NetSuite, which they found to be a very difficult platform to integrate with so it was great to get Rutter’s expertise given several Brightflow AI customers have their financial data in NetSuite.

‍

“We preferred to work with Rutter because of how they normalize the data model across platforms. We wanted to make sure to dramatically reduce our integration cost and not have to deal with the heterogeneous requirements of different accounting APIs.”
Xiaomei Zhang,
Head of Engineering
The impact
All Your Business Data In One Place
Using Rutter’s Universal Accounting API, Brightflow AI is able to layer on accounting data to the forecast and financial analysis that they provide SMBs without having to build the data pipelines themselves. Brightflow AI Head of Engineering Xiaomei Zhang shared, “​​Brightflow AI leveraged Rutter’s API platform to achieve a quick integration for NetSuite and Xero. This partnership allows us to cut initial development cost and maintenance costs for Netsuite and Xero integration by at least 50%.”
Expertise in Accounting Workflows & Platforms
Brightflow AI decided to use Rutter because of the expertise Rutter has across different accounting platforms and how Rutter’s Universal Accounting API normalizes the data model for accounting responses across platforms.
Strong Partnerships for Fast Moving Startups
One of the big things Brightflow AI Head of Engineering Xiaomei Zhang pointed out that was nice about working with another Y Combinator-backed startup was the effort both sides have put into the partnership. She shared, “When entering a partnership like this, there is an effort on both sides to foster the relationship since you’re investing your time and resources on both sides. We’re excited to continue to grow our partnership with Rutter and explore additional ways we can leverage Rutter’s API.”
The future

Laying the Foundation for Future Products

Brightflow AI has exciting plans for the future of its product suite and how they plan to continue to help small businesses including:
‍
• Investing in a business credit scoring tool, helps small businesses understand and monitor their business credit profile.
• Investing in an advisory program for financial health, helps Brightflow AI customers position their businesses to access capital.
• Continuing to work with Rutter to further expand access to our financial tools and help small businesses make more data-driven decisions.

‍

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Ship robust integrations fast

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Products
Commerce API
Accounting API
Use cases
Expense Management
AP Automation
Business Financing
Marketplaces
AR Automation
Shipping & Fulfillment
Resources
Events
Blog
Case Studies
About us
Contact Us
Careers
Terms & Conditions
Privacy
For developers
Product
Documentation
Get API Keys
Commerce
Amazon
BigCommerce
Etsy
Magento 2
Mercado Libre
PayPal
PrestaShop
Shopee
Shoper
Shopify
Shoplazza
Squarespace
Walmart
Wix
WooCommerce
eBay
Accounting
FreshBooks
Microsoft Dynamics 365
Netsuite
Quickbooks Desktop
Quickbooks Online
Sage Intacct
Wave
Xero
Zoho Books
Payment
Paypal
Square
Stripe
Subscription
Chargebee
Chargify
Recurly
Stripe
What is a Unified API
Read more
Resources
Case Studies
Business Financial Management

How Brightflow AI Used Rutter To Access Accounting Data To Give SMBs A Full Financial Picture

Discover how Brightflow AI employs Rutter's Universal Accounting API to enrich SMBs' financial insights by effortlessly integrating with complex accounting platforms like NetSuite.

50%
Cut in initial development and maintenance costs for NetSuite and Xero integration
2
Accounting platforms swiftly integrated, enhancing financial analysis and forecast accuracy for SMBs
Industry
Financial Services
Key integration
NetSuite, Xero
Contact Sales

Learn how Rutter can help you accelerate your product roadmap, save engineering headaches, and grow revenue

Speak To An Expert

“We preferred to work with Rutter because of how they normalize the data model across platforms. We wanted to make sure to dramatically reduce our integration cost and not have to deal with the heterogeneous requirements of different accounting APIs.”

Xiaomei Zhang,
Head of Engineering
The problem

Getting A Complete Financial Picture of Small Businesses

As a financial technology data platform for small businesses, Brightflow AI has to build several data pipelines in order to ingest and process various types of data from these businesses.

While Brightflow AI started out by building all the data pipelines themselves, they wanted to add additional types of data starting with accounting data in order to provide deeper financial analysis for their customers.

The solution

A Customizable & Flexible API for more complex accounting platforms like NetSuite

Today, Brightflow AI uses Rutter to access accounting data as part of their platform that provides businesses a full picture of their financial health including information on operational efficiencies, cash flow, transactional data, and more.

The first connection the Brightflow AI team used Rutter for was NetSuite, which they found to be a very difficult platform to integrate with so it was great to get Rutter’s expertise given several Brightflow AI customers have their financial data in NetSuite.

‍

“We preferred to work with Rutter because of how they normalize the data model across platforms. We wanted to make sure to dramatically reduce our integration cost and not have to deal with the heterogeneous requirements of different accounting APIs.”

Xiaomei Zhang,
Head of Engineering
The impact
All Your Business Data In One Place

Using Rutter’s Universal Accounting API, Brightflow AI is able to layer on accounting data to the forecast and financial analysis that they provide SMBs without having to build the data pipelines themselves. Brightflow AI Head of Engineering Xiaomei Zhang shared, “​​Brightflow AI leveraged Rutter’s API platform to achieve a quick integration for NetSuite and Xero. This partnership allows us to cut initial development cost and maintenance costs for Netsuite and Xero integration by at least 50%.”

Expertise in Accounting Workflows & Platforms

Brightflow AI decided to use Rutter because of the expertise Rutter has across different accounting platforms and how Rutter’s Universal Accounting API normalizes the data model for accounting responses across platforms.

Strong Partnerships for Fast Moving Startups

One of the big things Brightflow AI Head of Engineering Xiaomei Zhang pointed out that was nice about working with another Y Combinator-backed startup was the effort both sides have put into the partnership. She shared, “When entering a partnership like this, there is an effort on both sides to foster the relationship since you’re investing your time and resources on both sides. We’re excited to continue to grow our partnership with Rutter and explore additional ways we can leverage Rutter’s API.”

The future

Laying the Foundation for Future Products

Brightflow AI has exciting plans for the future of its product suite and how they plan to continue to help small businesses including:
‍
• Investing in a business credit scoring tool, helps small businesses understand and monitor their business credit profile.
• Investing in an advisory program for financial health, helps Brightflow AI customers position their businesses to access capital.
• Continuing to work with Rutter to further expand access to our financial tools and help small businesses make more data-driven decisions.

‍

AP Automation

How Notch Launched 5 New Integrations In Weeks

Read story
Tax Automation

How Numeral streamlined customer sales tax while saving $200K annually on engineering

Read story

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